Abstract:
Corporate social responsibility refers to the focus, to the voluntary corporate action of business
entities, not only to profit, but also to respect for social goals and protection of the ecological
environment, and thus above all the health of people, and the healthy maintenance of living and
plant life in nature.
In that regard, the framework convention on tobacco control also refers, where specifically in
Article 5.3 many specifics are highlighted, among which, that the tobacco industry carries out
activities to distance its image from the deadly nature of the tobacco products it produces and
sells, and at the same time, to influence the raising of awareness for the preservation of public
health.
British American Tobacco (BAT) claims that “tobacco cultivation plays an important and
positive role in livelihoods, helping to improve well-being and increase resilience ie. the tenacity
of tobacco farmers and workers."
Also, the larger companies of the tobacco industry emphasize the application of the Strategy of
Corporate Social Responsibility, in order to improve their reputation, image and credibility, and
to present themselves as good corporate entities, which are also aimed at supporting projects in
the field of the arts, higher education, reducing hunger and improving the nutrition of the poor
population, certainly, by separating financial resources from their realized profits.
In the paper, in addition to a brief elaboration of the significance of the application of Corporate
Social Responsibility in the tobacco industry, quantitative data on tobacco production in the
world, individual countries and Macedonia are presented.
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