Authors:
*Akinbola, A.E., Aturamu, O.A.,Oladoyin, O.P. and Oladayo, T.O. ,Nigeria |
Abstract:
The study was conducted to examine the consumer preference for consumption of processed
chicken among public servants in Ondo State, Nigeria. Primary data were used for this study
with the aid of a well-structured questionnaire. A multistage sampling procedure was used to
randomly select 120 respondents. Descriptive statistics, Pearson correlation test and logistic
regression were employed to analyze the data. The results showed that the mean age of the
public servant was 39 years and about 52.5% of the workers were female. The average
household size was 4, about 62.5% of the respondents were married and the public servant had
an average working experience of 5 years. The results revealed that about 53.3% of the workers
had preference for processed chicken and only 5.8% of the respondent consume processed
chicken daily. Also, the result showed that 26.3% of monthly budget on food was spent on
consumption of processed chicken, which amounted to N11,533.33. The result of acceptance of
processed chicken showed that taste was the major factor to their preference and consumption of
processed chicken. Also, there is a positive relationship between income and the quantity of
processed chicken consumed. The logistic results showed that level of education, price of
processed chicken, quantity consumed and income level were the major factors explaining the
preference for processed chicken to other meat productsin the area. The result of the study also
showed that high price, income level and market difficulties were the main constraints to
consumption of processed chicken by the public servant. It was then recommended that
unemployed graduates should be encouraged to take advantage of the available demand for
processed chicken meat among public servants and broiler meat marketers should be enlightened
about the availability of demand for processed chicken meat among public servants. |
