Abstract: This study aims to determine how the marketing system of Siamese Catfish (Pangasius
hypophthalmus) in the Kuala Kapuas fish market. The analysis used is (1) marketing channels
using the snowball sampling method (2) marketing margins (3) Farmer's share, and (4) market
structure using analysis (a) price transmission elasticity and (b) market integration. The analysis
shows that (1) Siamese catfish marketing channels consist of 3 marketing channels, (2) Total
marketing margin on marketing channel 1 is Rp. 2,700, -, marketing channel 2 is Rp. 6,700, and
channel 3 is Rp. 8,973 (3) The share of prices received by producers in channel 1 is 73.20%, in
marketing channel 2 is 87.14%, and in marketing channel 3 is 67.10% and (4) analysis of market
structure is known that ( a) the analysis result of price transmission elasticity (?) in marketing
channel 1 and marketing channel 2 is 0.130 and marketing channel 3 is 0.169, which means the
price change is less elastic. (b) the results of market integration analysis obtained the regression
coefficient ( ) of 0.1134 which indicates that the market structure is oligopsonistic |