Abstract: This paper employed survey data to identify paddy farmers’ perception towards new paddy
variety in IADA KETARA granary area in Terengganu, Malaysia. Systematic random sampling
techniques was used to select the respondents. Face-to-face interview among 110 respondents
was conducted by using structured questionnaire. The objective of this study is to investigate
paddy farmers’ perception towards new paddy variety. The results show that socio-demographic
of respondents in IADA KETARA area represents 98.2% of respondents are male and the rest of
1.8% are female farmers. The most predominant age group of the respondents are between 41 to
50 years old represents 28.2%.. About 62.7% of respondents were secondary educated, 27.3%
primary educated, 5.5% non-formal educated and 4.5% were tertiary educated. The mean value
analysis considered that farmers have positive perception as the overall mean value for
advantages statement is 5.44 while mean value for disadvantages statement is 4.21. Chi-square
analysis found that there are significant association between farmers’ age, education level and
farm assistant towards knowledge about new paddy variety |