This research aims to assess the financial feasibility of the Combine Harvester Agricultural Equipment and Machinery Service Business (UPJA) in rice farming. The research uses a survey method on UPJA that is still active in Banjar Regency.   The research was analyzed financially which included Net Present Value (NPV), Internal Rate of Return (IRR), Net B/C, Gross B/C and Pasyback Period (PP) analysis, as well as sensitivity analysis. Based on the results of the financial analysis, UPJA Combine Harvester in Banjar Regency is feasible to operate with a positive NPV value of IDR 338,194,852, an IRR value of 26% and greater than Bank BNI’s interest of 11%/year. The Net B/C and Gross B/C obtained are 1.69 and 1.42 respectively and greater than 1.   The Payback Period obtained is quite short for 3.18 years. Based on the sensitivity analysis, UPJA Combine Harvester is sensitive to a 35% decrease in harvest area in Banjar Regency and a 5% decrease in operational costs, so that financially UPJA Combine Harvester in Banjar Regency is no longer feasible.